Recruiting Campaign 2015 Email #1
Email #1 (of 3). A series of communications targeting inquiries, driving to apply.
Insight: Through extensive identity research - hours of input sessions held with faculty, students, alumni (from as far back as the 1950s), donors, trustees, and community parters - we gained insight into the common experience shared at SFAI. Words like radical, challenging, gritty, quirky, provocative, curious, visionary, tenacious, and enduring, inspired the look and feel of our brand.
Concept: SFAI is renegade, experimental, and as individual as you are. Get ready for your mind to be blown. Here's a list of history-makers to prove it.
Copy: SFAI IS NOT FOR EVERYONE
SFAI is a place of questions, curiosity, and creative transformation.
It’s about changing the world through art and ideas.
The luminaries who study here—from Annie Leibovitz to Kehinde Wiley to Laura Poitras to Barry McGee—take wildly different career paths, yet they all share one thing: fearless creativity. They are individualists who have defined their own futures. That’s because an SFAI education pushes students to think adventurously and radically.
SFAI students aren’t following any one track—they’re inventing their own.
ARE YOU READY?
1927 » Gutzon Borglum begins work on his very large-scale public sculpture MOUNT RUSHMORE
1945 » Ansel Adams founds THE FIRST FINE ART PHOTOGRAPHY DEPARTMENT
1970 » Annie Leibovitz begins photographing for ROLLING STONE while still a student. She becomes the magazine’s official photographer in 1973
1976 » Angela Davis joins the faculty to teach AESTHETICS
1977 » Don Ed Hardy opens Tattoo City in San Francisco’s Mission District, PIONEERING THE STYLE OF FINE-LINE BLACK AND GREY TATTOOS
NOW » YOU ENTER SFAI and join a lifelong community of individuals banded together in the pursuit of meaning through art.
APPLY NOW »