Copy + Creative
As Director of Graduate Admissions at SFAI, I was the lead on producing creative content for our print, social, and online graduate enrollment strategies. I worked cross-functionally with the marketing team and third-party creative agency, Gershoni, to realize each campaign.
Click CONCEPT link in caption for details.
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Recruiting Campaign 2016 print collateral featuring the work of artist David Bayus, with aims to drive applications (I managed all graduate enrollment + recruited MFA candidates). I was the lead on content and direction, design by Gershoni Creative Agency.
Recruiting Campaign 2016 email to drive applications. I was the lead on content and direction, design by Gershoni Creative Agency.
Recruiting campaign 2016 display ad, aiming to drive candidate applications. I was the lead on content and direction, design by Gershoni Creative Agency.
Recruiting Campaign 2015 email #1: 'Are Your Ready,' targeting inquiries, driving to apply. I was lead on content, design by SFAI marketing team.
Recruiting Campaign 2015 email #2: 'SFAI is San Francisco', leveraging catalytic currency of SF + positioning SFAI as it's cultural center. I was lead on content, design by SFAI marketing team.
'Practice What We Teach' 2016 (print brochure). I was the lead on content and direction, design by Gershoni Creative Agency.
GNPD 2016 event collateral (trifold brochure). I was the lead on content and direction, design by Gershoni Creative Agency. I also managed the massive event from definition to green light go, coordinating all onsite logistics and teams.
GNPD 2016 event collateral (poster). I was the lead on content and direction, design by Gershoni Creative Agency. I also managed the massive event from definition to green light go, coordinating all onsite logistics and teams.
'Kickstart Your Creative Future' 2015 event collateral (folded brochure). I was the lead on content and direction, design by Gershoni Creative Agency. I also managed the entire weekend of events, coordinating all onsite logistics, participating guests, and teams.
